Stronger message with details
The logo of Stafflogic didn’t need a big makeover – it is well-known and client wanted to keep the basics so users and future clients won’t take it as a new kid on the block
We focused mainly to word mark, fixed readability in different sizes, and alignment between the logo mark and name. Also we updated colouring scheme to have more natural and harmonic overview.
despite the fact thet the new logo gained some weight, we softened the contrasts between colours, choose harmonic dark red and brown with some lighter beiges and greys.
Colour options
As mentioned, the colouring scheme bases on two main colours – dark red and brown and some lighter accents – light beiges and greys.
All main and accents are warm colours, so the overall look of the product is warm, welcoming and (user) friendly. Our goal was to boost product overall welcoming and trustworthy first impression, engaging sales process and pleasant user experience journey.
