Modern and funky, yet calm and polite
It is always hard to pick the right typography for a project as it is one of the key elements of the whole spectre of brand concept. Text is one of the main pillars of the business visual core and we have a big respect for it.
We choose GT Flexa font by Swiss Grilli Type Foundry and used Estender Regular and Bold in graphics, in digital and on the website.
You can find the typefont on the Grilli Type Foundry website – GT Flexa Font Family
Colourrrrs!
Static Green – This brilliant green hue is a symbol for electricity – it’s the crown jewel of the colour palette and really stands out (perhaps even too much!). We use this very static colour to emphasize key points in graphics, and core messages from content.
Dark Gray – Despite of using pure black we used dark gray, which matches perfectly with Static Green. Gray is supporting colour so he powers up green and stays calm in the background as a partner.
Light Gray – Light gray is also supporting colour to separate different blocks and subjects which we otherwise would do with white. So, this gives us some flexibility. Light gray is softer than white, it supports the colour package so the main graphics and messages could be on or with green or white.
Client feedback
We needed a fresher visual look, and better structure for our website to introduce various areas of our company. The collaboration with Sviiter Agency went smoothly and creatively. Together, we created a new and modern visual identity for Leanest that can speak to our clients and potential future employees.
Marko Saviauk CEO of Leanest
