Famous logos part XII – Apple - Famous logos part XII – Apple - Famous logos part XII – Apple - Famous logos part XII – Apple - Famous logos part XII – Apple
Apple visual identity has undergone several changes, each reflecting significant milestones in the company’s history and product development.
1976 – Exlibris
The first logo was designed by one of Apple’s founders, Ronald Wayne, depicting a detailed illustration of Isaac Newton under an apple tree. This logo was used only briefly before it was replaced with a simpler and now iconic design. The original logo was used only once, during the launch of their first product, the Apple I. The detailed design reflected the company’s initial focus on the complexity of computer technology.
1977 – Rainbow Apple.
Designer Rob Janoff created the iconic bitten apple logo in rainbow colours. This logo represented Apple’s pursuit of a colour display and creativity in education. The rainbow colours symbolised freedom and diversity, which were an important part of Apple’s mission. The bite in the apple was crucial to differentiate it from a cherry or any other fruit, and it also added a clever wordplay (byte/bite). The rainbow apple quickly became a recognisable symbol reflecting the company’s innovative and friendly nature.
Apple II (1977): The Apple II was one of the first highly successful mass-produced microcomputers, which also showcased the newly updated logo designed by Rob Janoff. The colourful design highlighted the enhanced graphics capabilities of the Apple II.
Macintosh (1984): The release of the Macintosh was another significant milestone. Its release reinforced the logo’s meaning as a symbol of creativity and innovation in personal computing.
1998 – Monochrome Design
With Steve Jobs’ return and the launch of the iMac G3 in 1998, Apple changed its logo to monochrome. This change reflected the company’s new design philosophy emphasizing simplicity and elegance.
iMac G3 (1998): The launch of the iMac G3 was crucial in revitalizing Apple. The logo changed to monochrome, reflecting the simple and elegant design of the new iMac and highlighting the beginning of a new era in Apple’s products.
In 2013, Apple once again simplified its logo, removing the gloss and three-dimensional effects. The new flat and minimalist design reflects contemporary design trends and Apple’s continued commitment to simplicity and elegance.
iOS 7 (2013): The launch of iOS 7 brought a significant design change to Apple’s mobile operating system, moving towards flat design.
Apple Watch (2015): The Apple Watch introduced a new category to Apple’s product lineup, emphasizing health and fitness as well as being a timepiece. The minimalist logo matched well with the clean and elegant design of the Apple Watch.
MacBook Pro Touch Bariga (2016): The introduction of the MacBook Pro with Touch Bar highlighted Apple’s dedication to innovation and enhancing the user experience, which was also reflected in their minimalist logo design. In 2021, the Touch Bar was discontinued, bringing back the clean and preferred keyboard by users.
Apple’s logo has always represented innovation, simplicity, and user-friendliness. The rainbow colours symbolised freedom and diversity, while the monochrome design emphasized the brand’s modernity and purity. The evolution of the logo reflects Apple’s ability to keep up with the times and change while staying true to its core values. It is a symbol that has inspired and continues to inspire millions of people worldwide.
